So, General Motors Debuted Their New Logo… And It’s… A Logo Alright

To rebrand itself for the EV market, General Motors got a logo makeover. And they made some choices.   

General Motors just unveiled their new company logo. And it is something. As part of an ongoing campaign, the company will be rolling out a new website to go with the changed logo. And it is clear by this image, that GM–or “gm”–is going all in on an especially futuristic vibe.

The new logo now has the “gm” initials in lowercase letters, with the “m” is underlined. This is reference to the Ultium battery cell platform that will underpin its new EVs, says Deborah Wahl, GM’s chief marketing officer. The blue letters are inside a rounded box of the same color. It replaces a white “GM” underlined within a darker blue block.

This is only the fifth change of logo for the automaker since 1908. And while we might feel a little “Intel Inside” about it, there is a reason behind the new look and accompanying campaign. As an automaker, the company has to embrace electric vehicles to survive. As such, GM will need to be equally accessible to other industries that work in tandem with all aspects of electrification. And to that end, they have achieved a more Silicon Valley-friendly look.

Designed in house, the logo will include a new “Everyone in” tagline in EV-related marketing and ads.

“I truly believe we are at an inflection point for EVs,” said Wahl during a media presser. “Today we’re creating a call to action and we’re showing how we plan to lead the future by inviting ‘everybody in.’…we want to spark the mass EV adoption movement.”

It will be interesting to see how this is met with the auto community when the ads start hitting digital formats later this month. GM has enlisted media influencers to help introduce their EVs to the public. Of course, we won’t be seeing a EV C8 Corvette just yet. But we do know it is a’ comin.’

But the top brass feels that this is an important time for the industry, and stand fully behind the changes.

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Wahl.

What are your thoughts on the new logo? Let us know!

Photos: General Motors 

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