Bloody Brilliant! Corvette Sales Boosted by Bonhams New Digital Site (Torque Tuesday)
Bloody Brilliant! Corvette Sales Boosted by Bonhams New Digital Site (Torque Tuesday)
Bloody Brilliant! Corvette Sales Boosted by Bonhams New Digital Site (Torque Tuesday)
The Market by Bonhams will debut in America next week; the user-friendly and innovative new platform makes Corvette shopping a dream.
Next time you check your phone (probably in about five minutes) you can log in to Corvette heaven. Bonhams is one of the preeminent auction houses. The auctioneer offers a number of rare, stunning autos. Of course, the Chevrolet Corvette is a frequent hot property. However, due to their provenance and quality, the cars are often pricey and lead to bidding wars. And with Bonhams located in London, New York, Los Angeles, Hong Kong; many of their sales take place overseas.
The Market by Bonhams makes buying a rare or classic Corvette considerably easier. The site and/or app joined forces with Bonhams and has been a hit overseas. Now, The Market by Bonhams is launching in the U.S. on January 24.
First sales are going live at The Market on January 24 and end on January 31. Having the autos available for a week is a benefit to shoppers. Not only is there less of a wait, the prices are better, and fewer bidders. Since it hit the scene overseas, The Market has become the fastest-growing online automotive resource.
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What makes The Market different? It retains Bonhams’ high-quality, auction practices with a new innovative digital platform. And it is fun. After The Market was established in the UK and Europe for delivering stellar results, it had an average sell-through rate of 90%.
Plus, it is more affordable. The Market has no buyers fees, and a flat 5% sellers’ commission, the lowest in the industry. In addition to the price and usability, The Market offers the same top-notch Bonhams quality.
This clean, cherry, beautifully maintained 1971 Chevy Corvette Sting Ray ‘Vert recently sold for about $33,000. Among the cars offered there are the rare, historical, stars of film and screen, restored, stock, racers, customs; eight-generations of Corvette beauty.
If you are considering selling on The Market, your Corvette is in good hands. Each car gets a comprehensive, professional auction listing that covers all aspects of the car. An auction can be set up in a few days and is live for seven days.
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New lots are added daily, and also include upcoming auction items as well. Recently, a mint, low-mileage 1964 Chevrolet Corvette Sting Ray was listed by a private seller, and sold for about $58,000.
Bringing The Market to the US shows the success of Bonhams Motoring’s “always on” strategy. Making access to buy and sell rides 24/7 and all over the world. Oh, the temptation!
Maarten ten Holder, Managing Director of Bonhams Motoring, emphasizes how The Market is giving buyers and sellers what they want.
“This is a natural progression for our Bonhams Motoring business to further expand into the US … offering cars at all price points, around the clock, to collectors wherever they are in the world.” he says.
“Prospective clients want choices when working with auctioneers and we are now able to provide these options, from live sales to online timed auctions and daily online sales via The Market,” he adds. “There is clearly an appetite from buyers and sellers for this service.”
We can’t argue with that. Checking out a range of Corvettes from morning to night? We’ll definitely have a bite.
Photos: The Market by Bonhams; Bonhams
